Even More Eyeliner: Finding the best natural replacement for liquid liner

In my earlier liquid eyeliner post, I talked about replacing L’Oreal Pro felt tip liquid liner with Zuzu Luxe liquid liner. While this Zuzu Luxe liner is OK, and definitely contains fewer toxic ingredients than my original L’Oreal liner, there were a few things about it I didn’t like.

I noticed that the Zuzu liner is a bit more difficult to control in application, although both liners have a “felt tip” style applicator. The Zuzu liner is also more smudge prone for me—especially if I accidentally rub my face sitting at the computer, or get sweaty in the gym.

It’s a little more difficult to apply and doesn’t hold as well for me. However, I’ve seen lots of reviews online from ladies who love the applicator and have no problems with smudging, so I think this just reflects personal preference.

Since I wasn’t totally satisfied with the Zuzu liner, I decided to purchase and try a few more brands.

{Even More} Natural, Less Toxic Liquid Liners

The Brands

My Review

While the Zuzu Luxe liquid eyeliner worked OK for me, I wanted to find something with a better applicator, more similar to the L’Oreal Pro felt tip liner I was used to. Because I’ve had good luck replacing other makeup items with Mineral Fusion, I tried their liquid eyeliner first.

Mineral Fusion long-wearing liquid liner

This liner was disappointing for me. Although I liked their primer a lot and their mascara was decent, this liquid liner just did not work well for me. The applicator was stiff and uncomfortable against my eyelids, and the liner itself was watery and low pigment.

Even though I tried the ‘ebony’ color, it looked like a dark grey on my lids. The good news: this liquid liner is EWG verified to avoid many concerning ingredients, so if you want to give it a try, its toxicity concerns are low-to-nonexistent.

Beauty Without Cruelty ink liner

This BWC ink liner is great! The applicator is exactly what I was looking for: a flexible felt tip that carries a lot of liner and provides a clean, smooth line. It does not dry out easily—in fact, the name “ink liner” is not an exaggeration. This is like using an actual pot of ink for eye liner.

The hold is great: no smudging, smearing, or unintentional smoky eye. In fact, the hold is so strong that this liner is a little tough to remove at the end of the day. It’s not waterproof, but it does take me more than one pass with my makeup remover to get it all.

The only downside of this liner so far is opening the product. There is a very tight seal at the opening, which creates some suction when you remove the applicator wand from the pot of liner. Several times, I’ve pulled too hard and ended up splattering the inky liner all over my hands and the bathroom counter. This aspect of the packaging could be improved, but I’ve found that by opening it very carefully I can avoid making a mess.

I was unable to find this liner in the EWG’s Skin Deep database, but other eyeliner products from Beauty Without Cruelty had low ratings of 1-2. Depending on how long one bottle lasts and what additional information I’m able to find about their ingredients, I may continue my eyeliner search. For now, I think this is a good replacement.


This is a follow-up post to a 6-post series about replacing my drugstore makeup brands with less toxic products, as rated by the Environmental Working Group’s Skin Deep Database, which is an awesome free resource for researching your own beauty products and common ingredients.

Other Posts in this Series


Affiliate Disclosure: This website uses affiliate links. If you buy a product on Amazon using my links, I’ll earn a commission on your purchase. It doesn’t add anything to the product prices. Unless otherwise noted in a specific post, I am not paid or endorsed by the manufacturers of the products I use.

Natural Makeup & Less Toxic Alternatives: Recap

This is the recap post for a 6-post series about replacing my drugstore makeup brands with less toxic products, as rated by the Environmental Working Group’s Skin Deep Database, which is an awesome free resource for researching your own beauty products and common ingredients.

The Recap

In the previous six blog posts, I’ve outlined the makeup I use for my day-to-day look and identified less toxic replacements for all of my beauty store brands. Here’s a quick look at the new products I’m using and what I think of them.

Mineral Fusion Volume Mascara:
Just OK. Definitely less toxic, but I’m not crazy about the applicator.
BUY ON AMAZON | READ THE POST

Zuzu Luxe White Liner Pencil:
Great! I like this liner even more than my previous one.
BUY ONLINE | READ THE POST

Mineral Fusion Concealer Duo:
Great! This product works well for me.
BUY ON AMAZON | READ THE POST

Zuzu Luxe Eye Shadow:
These work well for me. Easy to apply, and lots of colors available.
BUY ON AMAZON | READ THE POST

Zuzu Luxe Liquid Eye Liner:
Just OK. I’m going to keep looking for a liner with a better felt tip applicator.
BUY ON AMAZON | READ THE POST

Mineral Fusion Eye Primer:
Great! The hold is good, and it’s less expensive than my previous NARS primer.
BUY ON AMAZON | READ THE POST

What do you think?

Have you tried any of these natural, less-toxic makeup brands? What are your favorites, and which brands do you recommend?


Affiliate Disclosure: This website uses affiliate links. If you buy a product on Amazon using my links, I’ll earn a commission on your purchase. It doesn’t add anything to the product prices. Unless otherwise noted in a specific post, I am not paid or endorsed by the manufacturers of the products I use.

Replacing Covergirl Lash Blast mascara with a natural alternative

This is one post in a 6-post series about replacing my drugstore makeup brands with less toxic products, as rated by the Environmental Working Group’s Skin Deep Database, which is an awesome free resource for researching your own beauty products and common ingredients.

The High-Level Comparison

CoverGirl Lash Blast Volume Mascara

  • Awesome applicator
  • Cheaper
  • Good hold but easy to remove

Mineral Fusion Volumizing Mascara

  • Average applicator
  • More expensive
  • Difficult to remove

The Details

I’ve been a loyal user of the CoverGirl Lash Blast Volume Mascara since it first hit the market. My favorite thing about it is the spiky applicator brush. In my experience, it’s super effective at getting lots of mascara applied to the lashes with zero clumping. CoverGirl definitely has the advantage over Mineral Fusion on this aspect.

I saved the CoverGirl applicator from my last tube of mascara, washed it off, and tried fitting it into the Mineral Fusion bottle…no luck. The wand is too wide.

But, as you can see on the graphic at the beginning of this post, the CoverGirl mascara has a hazard score of 4 (like many of my favorite products that I’m working on replacing). While a 4 is not super high on the hazard scale, exposure to many toxins in a variety of products for many hours every day has a cumulative, negative effect on overall health.

So, in my continuing efforts to reduce my toxic beauty products, I’ve been trying the Mineral Fusion Volumizing Mascara. It’s EWG verified to avoid ingredients of concern and offer full transparency about what the product contains.

The Mineral Fusion Volumizing Mascara tends to go on a bit clumpier and is messier to remove, but the hold throughout the day seems similar (no flaking or smudging for me). Plus, the overall volume of the Mineral Fusion mascara is similar to the CoverGirl mascara: both deliver fuller eyelashes.

The Conclusion

The Mineral Fusion Volumizing Mascara is a great replacement for the CoverGirl Lash Blast Volume Mascara if you’re looking for a mascara with fewer toxic or potentially harmful ingredients. However, the applicator is not ideal. I’m going to keep searching for a less toxic mascara with a 5-star applicator, and I’ll update this post when I find one!

Other Posts in this Series


Affiliate Disclosure: This website uses affiliate links. If you buy a product on Amazon using my links, I’ll earn a commission on your purchase. It doesn’t add anything to the product prices. Unless otherwise noted in a specific post, I am not paid or endorsed by the manufacturers of the products I use.