The Best Water Filter for Clean City Tap Water

I’ve been working on a research project to get The Best Possible Water Filter for our in-house drinking water…and I finally found one that meets all of my requirements!

Here’s the short of it: The Clearly Filtered Clean & Safe 3-Stage Under-the-Sink Filter System is my winner. It costs $500 for the system (including shipping and the first set of filters), then about $340 per year to replace filters. You can buy it using this link – you’ll save 25% and I’ll save on my future filter purchases.


The 5-Minute Summary:

  • It installs under the kitchen sink (attached to the cold water faucet) and takes just 20 minutes to set up
  • You don’t need to drill a hole in your sink or set up another faucet.
  • It’s pretty effective for a small space!
    • Doesn’t take up space on the counter like a gravity-fed filter or take up a crazy amount of space under the sink like reverse osmosis systems.
    • Doesn’t need to be constantly refilled like pitcher systems.
    • Doesn’t need electricity – it runs on water pressure alone.

Already sold? You can grab the filter system using an affiliate link I set up with Clearly Filtered, which will save you $125 on your filter system!

Want to know more? Keep reading for the in-depth notes on water contaminants, filter types, pricing, and water test results.

WATER CONTAMINANTS

Step 1 in getting a water filter: What are you trying to remove from your water?

Something I quickly realized is that not answering this question is flying blind. There are so, so, SO many water filters available with many different processes, installation methods, claims, and costs that I was drowning in a sea of options pretty quickly.

So, how do you know what exactly is in your tap water? There are several ways to find out. You can order a water test kit and send it to a lab – this will give you the most detailed and precise results. These cost between $200-300 per test and the amount of return data can potentially be more than you need.

I decided to start with a simpler water report: the local Board of Public Utilities annual water report. All cities have these as it’s mandated by the EPA. You can find it for your city easily, just Google “[city name] annual water quality report”

In our area, water is typically coming from mountain reservoirs and springs, instead of sewage treatment plants, meaning that it can have lower levels (or no detects at all) of difficult-to-remove contaminants like pharmaceuticals and synthetic hormones.

Still, there’s plenty of gross stuff in the water, even when it’s below the EPA limits. Even “clean” city water commonly contains heavy metals (lead, copper, aluminum), fluoride, chlorine and cancer-contributing byproducts of water chlorination, radionuclides, and more. Below you’ll see a table of the water contaminants I wanted to remove from our drinking water.

Lead HAA5:
Copper Monochloroacetic Acid
Aluminum Dichloroacetic Acid
Fluoride (sodium fluorosilicate) Trichloroacetic Acid
Chlorine & chloramines Monobromoacetic Acid
Nitrate (as nitrogen) Dibromoacetic Acid
TTHM: Radionuclides:
Chloroform Gross Alpha
Bromoform Radium 226
Bromodichloromethane Radium 228
Dibromochloromethane Uranium
Sulfate Barium
Total organic carbon  

Okay, great! Now I knew exactly what I wanted to remove from the water. Onto Step 2: What type of filter system to get?

SELECTING A WATER FILTER

There are so many types of water filters available! I read and sorted through about a hundred different blog posts, water filter comparisons, individual water filter detail sheets and water test reports. I spoke with water filter sellers, distributors, and creators (plus tons of customer support staff) to get enough information to make an informed decision.

The thing that was ultimately the most helpful decision making tool was third-party water test results. Many water filter companies spike water with an army of common contaminants, run the water through their systems, then send it to a third-party lab to evaluate. Anyone can say “our filter removes copper!” so it adds a lot more credibility when there are independently published test results. I began eliminating companies who couldn’t provide third-party lab test results.

The Clearly Filtered Clean & Safe 3-Stage Under-the-Sink Filter System test results are available right on their website, which is a huge help in deciding. You can see the complete report right here on their website.

I went through this report (and about 10 others from different companies), comparing whether the filter system removed the major contaminants in our city water.

I spoke with the Water Quality Control Supervisor for our area to learn what type of fluoride is added to our city water (sodium fluorosilicate). I spoke with Clearly Filtered to make sure that their system, which reports 99.9% removal of fluoride, includes sodium fluorosilicate. It does! The only contaminant in the city water Clearly Filtered didn’t report on was haloacetic acids—apparently it wasn’t part of the lab test they ran.

Do haloacetic acids matter? Yep, here’s why:

Haloacetic acids (HAAs) are a type of chlorination disinfection by-product that are formed when the chlorine used to disinfect drinking water reacts with naturally occurring organic matter (NOM) in water. Haloacetic acids are a relatively new disinfection by-product.

SOURCE

Chlorination disinfection by-product…meaning, if your city tap water is chlorinated, there is a high chance there are HAAs in it.

The Environmental Protection Agency has classified the acid as a Group 2B cancer classification, which means it may cause cancer in humans. Experiments on mice exposed to varying levels of haloacetic acid showed an increase in the development of liver tumors and liver cancer. Exposure to high levels of haloacetic acid also may increase the risk of birth defects.

SOURCE

HAAs are bad for humans, babies, and mice. Sure, the dose makes the poison—but why have any of this in your water, if you can easily install a system that removes it? So, back to the Clearly Filtered system:

I saw that other filter systems of the same type (multi-stage with carbon block) could effectively remove haloacetic acids, and I thought the Clearly Filtered system might as well. I ordered the system and then ordered a water lab test kit to find out. You can read about the results further on in this post—but, spoiler alert—it does!

Other Water Filter Systems

I won’t bore you with EVERY type of water filter system I evaluated, but I think it’s worthwhile to talk a little about reverse osmosis systems since they’re so popular and can be really effective.

FUNCTION:

These work by pushing water through a membrane with teeny, tiny holes in it (think like a strainer for water). The contaminant particles are too large to get through the membrane, so only water comes out. This is a super simplified explanation but there is a lot of readily available information online if you want to learn more about RO.

PROS:

They remove a long list of contaminants from water, so they’re great when you’re trying to remove a wide variety, or very small particles, from your water.

CONS:

They can be noisy. They require both in-line water and an electric power source, and they use about 3 gallons of water for every 1 gallon they filter. They take up a lot of under-sink space. They need ongoing maintenance to ensure bacteria doesn’t build up on the membrane and re-contaminate your water. RO also removes trace minerals present naturally in water, which some people think can create a negative impact on the body.

Reverse osmosis does not remove chlorine, trihalomethanes, or volatile organic chemicals (VOCs). Many reverse osmosis systems include an activated carbon component than can remove these other contaminants. Quality can vary tremendously in both the membrane system and the carbon filter typically used with it.

SOURCE
WHY I DIDN’T BUY THIS

It would be overkill for our water. The set up and maintenance costs, extra space, extra noise, wasted water, and electricity needs didn’t make sense considering there was a much easier, simpler filter that could handle our water’s filtering needs. If our water had different contaminants that couldn’t be removed with activated charcoal and fluoride removal medium filters, I probably would have gone this route.

PRICING

Here’s how the pricing breaks down on the Clearly Filtered Clean & Safe 3-Stage Under-the-Sink Filter System.

First Year Costs
INITIAL FILTER SYSTEM (includes shipping and filters)  $500
25% DISCOUNT FOR USING MY AFFILIATE LINK -$125
TIME IT TAKES TO INSTALL ~20 min
FIRST YEAR TOTAL: $375
Additional costs, Year 2 and Beyond
SET OF REPLACEMENT FILTERS $400
15% DISCOUNT USING AUTOSHIP-$60
TIME IT TAKES TO CHANGE FILTERS~5 min
12-18 MONTH FILTER COST (AFTER FIRST YEAR): $340

So, it’s $375 to get the system. It takes 20 minutes to install. You need to put in new filters every 2,000 gallons (or 18 months), so for an average household of 2-3 people, that’s $340 per year to replace filters. The filter replacement process takes about 5 minutes. Clearly Filtered has a convenient auto-ship set up on their website so you can have your filters arrive directly at your house every year without needing to remember.

I saw water filter systems anywhere from $300/year to $2000/year—like with most things, there is a wide range of prices, qualities, and reasons. I wanted to get the water filter system that did the following, in order of priority:

  1. Actually removed the contaminants in our water
  2. Required the least maintenance/fuss to install and keep up with
  3. Cost the least to maintain, after it met Criteria 1 & 2

INSTALL & MAINTAIN

The system is very easy to install and should take less than 15 minutes using household tools. You simply turn off the water supply to your faucet, attach the new hoses and system to sit in-line from the supply to the faucet and then turn the water back on. It’s as simple as it gets.

From the Clearly Filtered website

This matches up with my experience. This system is compatible with any standard 3/8″ cold water line. You’ll want to have some rags on hand to soak up any water that drips out of the lines (after you turn the water off and disconnect the cold water line), an adjustable crescent wrench, some plumber’s tape, and probably a flashlight or headlamp so you can see what you’re doing!

As far as maintenance, you don’t need to do anything besides change all three filters every 9-18 months (again, it’s dependent on your water use). This takes about 5 minutes.

WATER TEST RESULTS

Because Clearly Filtered didn’t have any test data about whether their system could remove haloacetic acids, I ordered a third-party lab test from National Testing Laboratories Ltd.

Their CityCheck Deluxe tests for 114 contaminants. The test costs $260 plus return 2-day shipping. It takes a few weeks to ship out, and another couple weeks for them to email out the water quality report. Completing the test is simple. You just fill the included bottles and vials with the water you want to test, add an ice pack to the cooler, and ship it off.

Right away, the test showed that our filter system was removing 100% of free and total chlorine. This part of the test is conducted at home, and it’s cool to see proof of the filter system working right away!

It took about six weeks to receive our lab test results, but ultimately it was worthwhile to know that our Under-the-Counter filter system is effectively removing haloacetic acids from our water. The report showed No Detects (ND) for each of the five acids, shown below. The report also showed removal rates consistent with the lab tests from Clearly Filtered for all the other contaminants they tested against.

CONCLUSION

Clearly Filtered says their contaminant removal results are good to 2,000 gallons. While we shouldn’t need to replace our filters for 18 months based on our usage, I’m planning to test our system again at 12 months just to see how it’s holding up.

Think this filter might be good for you, too? You can save $125 on the system when you use my affiliate link below (plus help me earn free filters!).

If you have any questions or suggestions for systems you think are better, I’d be happy to hear from you!


Affiliate Disclosure: This post uses an affiliate link for the Clearly Filtered website. If you buy a product on their site, I’ll earn points towards free water filters. It doesn’t add anything to the product prices. I am not endorsed by Clearly Filtered; all opinions and research here are my own.

Even More Eyeliner: Finding the best natural replacement for liquid liner

In my earlier liquid eyeliner post, I talked about replacing L’Oreal Pro felt tip liquid liner with Zuzu Luxe liquid liner. While this Zuzu Luxe liner is OK, and definitely contains fewer toxic ingredients than my original L’Oreal liner, there were a few things about it I didn’t like.

I noticed that the Zuzu liner is a bit more difficult to control in application, although both liners have a “felt tip” style applicator. The Zuzu liner is also more smudge prone for me—especially if I accidentally rub my face sitting at the computer, or get sweaty in the gym.

It’s a little more difficult to apply and doesn’t hold as well for me. However, I’ve seen lots of reviews online from ladies who love the applicator and have no problems with smudging, so I think this just reflects personal preference.

Since I wasn’t totally satisfied with the Zuzu liner, I decided to purchase and try a few more brands.

{Even More} Natural, Less Toxic Liquid Liners

The Brands

My Review

While the Zuzu Luxe liquid eyeliner worked OK for me, I wanted to find something with a better applicator, more similar to the L’Oreal Pro felt tip liner I was used to. Because I’ve had good luck replacing other makeup items with Mineral Fusion, I tried their liquid eyeliner first.

Mineral Fusion long-wearing liquid liner

This liner was disappointing for me. Although I liked their primer a lot and their mascara was decent, this liquid liner just did not work well for me. The applicator was stiff and uncomfortable against my eyelids, and the liner itself was watery and low pigment.

Even though I tried the ‘ebony’ color, it looked like a dark grey on my lids. The good news: this liquid liner is EWG verified to avoid many concerning ingredients, so if you want to give it a try, its toxicity concerns are low-to-nonexistent.

Beauty Without Cruelty ink liner

This BWC ink liner is great! The applicator is exactly what I was looking for: a flexible felt tip that carries a lot of liner and provides a clean, smooth line. It does not dry out easily—in fact, the name “ink liner” is not an exaggeration. This is like using an actual pot of ink for eye liner.

The hold is great: no smudging, smearing, or unintentional smoky eye. In fact, the hold is so strong that this liner is a little tough to remove at the end of the day. It’s not waterproof, but it does take me more than one pass with my makeup remover to get it all.

The only downside of this liner so far is opening the product. There is a very tight seal at the opening, which creates some suction when you remove the applicator wand from the pot of liner. Several times, I’ve pulled too hard and ended up splattering the inky liner all over my hands and the bathroom counter. This aspect of the packaging could be improved, but I’ve found that by opening it very carefully I can avoid making a mess.

I was unable to find this liner in the EWG’s Skin Deep database, but other eyeliner products from Beauty Without Cruelty had low ratings of 1-2. Depending on how long one bottle lasts and what additional information I’m able to find about their ingredients, I may continue my eyeliner search. For now, I think this is a good replacement.


This is a follow-up post to a 6-post series about replacing my drugstore makeup brands with less toxic products, as rated by the Environmental Working Group’s Skin Deep Database, which is an awesome free resource for researching your own beauty products and common ingredients.

Other Posts in this Series


Affiliate Disclosure: This website uses affiliate links. If you buy a product on Amazon using my links, I’ll earn a commission on your purchase. It doesn’t add anything to the product prices. Unless otherwise noted in a specific post, I am not paid or endorsed by the manufacturers of the products I use.

Natural Makeup & Less Toxic Alternatives: Recap

This is the recap post for a 6-post series about replacing my drugstore makeup brands with less toxic products, as rated by the Environmental Working Group’s Skin Deep Database, which is an awesome free resource for researching your own beauty products and common ingredients.

The Recap

In the previous six blog posts, I’ve outlined the makeup I use for my day-to-day look and identified less toxic replacements for all of my beauty store brands. Here’s a quick look at the new products I’m using and what I think of them.

Mineral Fusion Volume Mascara:
Just OK. Definitely less toxic, but I’m not crazy about the applicator.
BUY ON AMAZON | READ THE POST

Zuzu Luxe White Liner Pencil:
Great! I like this liner even more than my previous one.
BUY ONLINE | READ THE POST

Mineral Fusion Concealer Duo:
Great! This product works well for me.
BUY ON AMAZON | READ THE POST

Zuzu Luxe Eye Shadow:
These work well for me. Easy to apply, and lots of colors available.
BUY ON AMAZON | READ THE POST

Zuzu Luxe Liquid Eye Liner:
Just OK. I’m going to keep looking for a liner with a better felt tip applicator.
BUY ON AMAZON | READ THE POST

Mineral Fusion Eye Primer:
Great! The hold is good, and it’s less expensive than my previous NARS primer.
BUY ON AMAZON | READ THE POST

What do you think?

Have you tried any of these natural, less-toxic makeup brands? What are your favorites, and which brands do you recommend?


Affiliate Disclosure: This website uses affiliate links. If you buy a product on Amazon using my links, I’ll earn a commission on your purchase. It doesn’t add anything to the product prices. Unless otherwise noted in a specific post, I am not paid or endorsed by the manufacturers of the products I use.

Non-Toxic Concealer

This is one post in a 6-post series about replacing my drugstore makeup brands with less toxic products, as rated by the Environmental Working Group’s Skin Deep Database, which is an awesome free resource for researching your own beauty products and common ingredients.

The High-Level Comparison

L’Oreal True Match Concealer Crayon

  • Higher hazard score
  • Slightly better hold
  • Only one color per crayon

Mineral Fusion Concealer Duo

  • EWG Verified
  • Smooth, soft finish
  • Two colors for blending a perfect match

The Details

This might sound counter-intuitive, but many of the concealer crayon products I’ve tried have an almost waxy texture. While it can feel kind of gross to apply, I do like that the waxy finish tends to give a strong hold that doesn’t wear off quickly.

The L’Oreal True Match Concealer Crayon is rated a 4 on the EWG hazard scale, while the Mineral Fusion Concealer Duo is EWG verified to avoid ingredients of concern and offer full transparency about what the product contains.

The Mineral Fusion Concealer Duo doesn’t hold quite as well as the L’Oreal True Match Concealer Crayon, but with either one I typically needed to re-apply at least mid-day. The Mineral Fusion Concealer Duo has the added advantage of the two-tone palette, which is great for blending to get an exact match. I find that different areas of my face get different sun exposure so I need a darker concealer on my chin, nose, and cheek bones, but lighter on my temples and forehead.

The Conclusion

The Mineral Fusion Concealer Duo has worked well for me as a replacement for concealer crayon products. I’m open to trying other types of natural concealers, but probably won’t actively hunt for them since I like this one.

Other Posts in this Series


Affiliate Disclosure: This website uses affiliate links. If you buy a product on Amazon using my links, I’ll earn a commission on your purchase. It doesn’t add anything to the product prices. Unless otherwise noted in a specific post, I am not paid or endorsed by the manufacturers of the products I use.

Replacing Covergirl Lash Blast mascara with a natural alternative

This is one post in a 6-post series about replacing my drugstore makeup brands with less toxic products, as rated by the Environmental Working Group’s Skin Deep Database, which is an awesome free resource for researching your own beauty products and common ingredients.

The High-Level Comparison

CoverGirl Lash Blast Volume Mascara

  • Awesome applicator
  • Cheaper
  • Good hold but easy to remove

Mineral Fusion Volumizing Mascara

  • Average applicator
  • More expensive
  • Difficult to remove

The Details

I’ve been a loyal user of the CoverGirl Lash Blast Volume Mascara since it first hit the market. My favorite thing about it is the spiky applicator brush. In my experience, it’s super effective at getting lots of mascara applied to the lashes with zero clumping. CoverGirl definitely has the advantage over Mineral Fusion on this aspect.

I saved the CoverGirl applicator from my last tube of mascara, washed it off, and tried fitting it into the Mineral Fusion bottle…no luck. The wand is too wide.

But, as you can see on the graphic at the beginning of this post, the CoverGirl mascara has a hazard score of 4 (like many of my favorite products that I’m working on replacing). While a 4 is not super high on the hazard scale, exposure to many toxins in a variety of products for many hours every day has a cumulative, negative effect on overall health.

So, in my continuing efforts to reduce my toxic beauty products, I’ve been trying the Mineral Fusion Volumizing Mascara. It’s EWG verified to avoid ingredients of concern and offer full transparency about what the product contains.

The Mineral Fusion Volumizing Mascara tends to go on a bit clumpier and is messier to remove, but the hold throughout the day seems similar (no flaking or smudging for me). Plus, the overall volume of the Mineral Fusion mascara is similar to the CoverGirl mascara: both deliver fuller eyelashes.

The Conclusion

The Mineral Fusion Volumizing Mascara is a great replacement for the CoverGirl Lash Blast Volume Mascara if you’re looking for a mascara with fewer toxic or potentially harmful ingredients. However, the applicator is not ideal. I’m going to keep searching for a less toxic mascara with a 5-star applicator, and I’ll update this post when I find one!

Other Posts in this Series


Affiliate Disclosure: This website uses affiliate links. If you buy a product on Amazon using my links, I’ll earn a commission on your purchase. It doesn’t add anything to the product prices. Unless otherwise noted in a specific post, I am not paid or endorsed by the manufacturers of the products I use.

White Eyeliner Pencil: Choosing a non-toxic brand

This is one post in a 6-post series about replacing my drugstore makeup brands with less toxic products, as rated by the Environmental Working Group’s Skin Deep Database, which is an awesome free resource for researching your own beauty products and common ingredients.

The High-Level Comparison

NYX White Eyeliner Pencil

  • Softer liner
  • Cheaper
  • On average, NYX has higher hazard scores

Zuzu White Eyeliner Pencil

  • Firmer liner
  • More expensive
  • On average, Zuzu has lower hazard scores

The Details

I was unable to find either of these products in the EWG’s Skin Deep database. However, each brand did have a number of other products listed. NYX product scores ranged from 2-3 on the hazard ratings, while the Zuzu product scores ranged from 1-2.

Both pencils work decently to add a bright accent. The NYX white eyeliner pencil is softer than the Zuzu Luxe white eyeliner pencil. I think this is a matter of preference, but I prefer the firmer Zuzu Luxe pencil as it keeps its point longer and doesn’t need to be sharpened as often.

The Conclusion

The Zuzu Luxe white pencil eyeliner is a good replacement for other drugstore brands. It’s a bit more expensive, but seems to last longer so the price difference may even out over time.

Other Posts in this Series


Affiliate Disclosure: This website uses affiliate links. If you buy a product on Amazon using my links, I’ll earn a commission on your purchase. It doesn’t add anything to the product prices. Unless otherwise noted in a specific post, I am not paid or endorsed by the manufacturers of the products I use.

Black Liquid Eyeliner: Best natural alternative

This is one post in a 6-post series about replacing my drugstore makeup brands with less toxic products, as rated by the Environmental Working Group’s Skin Deep Database, which is an awesome free resource for researching your own beauty products and common ingredients.

The High-Level Comparison

L’Oreal Pro Felt Tip Eyeliner

  • Rating of 4 on EWG’s hazard scale
  • Awesome applicator for a smooth line
  • Tends to dry out quickly
  • Stays put, no smudging

Zuzu Luxe Liquid Eyeliner

  • Less toxic – only a 2 on the EWG hazard scale
  • Not a great applicator
  • Easy to apply and doesn’t dry out quickly
  • More prone to smudging

The Details

The pros and cons lists above pretty much say it all! The L’Oreal Pro Felt Tip Eyeliner offers the best applicator tip I’ve used with a liquid liner. However, it has a higher hazard rating than the Zuzu Luxe Liquid Eyeliner.

The L’Oreal liquid liner also tends to dry out quickly, both during application and total product lifespan. I’ve noticed needing to re-dip the applicator three or four times when lining just one lid. In contrast, the Zuzu liquid liner seems to go further. I can get a good line with just one or two dips. The Zuzu liner also seems to create a darker, more saturated line for a really crisp look (great for winged eyeliner!).

I have noticed that the Zuzu liner is a bit more difficult to control in application, although both liners have a “felt tip” style applicator. The Zuzu liner is also more smudge prone for me—especially if I accidentally rub my face sitting at the computer, or get sweaty in the gym.

The Conclusion

The Zuzu Luxe liquid liner is a less toxic option to replace my favorite L’Oreal felt tip black liquid eyeliner. It’s a little more difficult to apply and doesn’t hold as well for me. However, I’ve seen lots of reviews online from ladies who love the applicator and have no problems with smudging.

While it’s a good start in my natural, less-toxic makeup overhaul, I’m looking forward to trying a few other brands and will update here with my results!


UPDATE: I’ve tried a few more natural, less-toxic liquid eyeliner brands and have written a comparison post here.


Other Posts in this Series


Affiliate Disclosure: This website uses affiliate links. If you buy a product on Amazon using my links, I’ll earn a commission on your purchase. It doesn’t add anything to the product prices. Unless otherwise noted in a specific post, I am not paid or endorsed by the manufacturers of the products I use.

Eye Shadow: Less toxic alternatives to CoverGirl

This is one post in a 6-post series about replacing my drugstore makeup brands with less toxic products, as rated by the Environmental Working Group’s Skin Deep Database, which is an awesome free resource for researching your own beauty products and common ingredients.

Step 2 in my daily makeup routine after eyelid primer is eye shadow. What is a good, less toxic natural eye shadow brand to use?

The High-Level Comparison

CoverGirl Eye Enhancers Individual Shadows

  • Rating of 4 on EWG’s hazard scale
  • A lot of shadow included in each pan
  • Applicator included in case
  • Cheap

Zuzu Luxe Individual Shadows

The Details

Step 2 in my daily makeup routine after eyelid primer is eye shadow. I’ve used CoverGirl for a long time because it gives good, smooth coverage and is available in a wide range of colors, for sale pretty much everywhere, and not super pricey. I typically prefer shadows that are 1 color per pan—with the 3-color pans, there’s always one color that runs out first and it turns into a hassle to have several trios just because I used more of “Fancy Peach” than “Desert Sand!”

My usual application is a nude color over the entire eyelid, followed by a darker neutral at the outside of each eye and into the eyelid crease. So, I needed to replace two CoverGirl colors with two less toxic alternatives.

Step 2 in my daily makeup routine after eyelid primer is eye shadow. What is a good, less toxic natural eye shadow brand to use?

The CoverGirl eye shadow I used was rated a 4 on the EWG’s hazard scale. Not awful, but not great. The first replacement shadow I’m trying is Zuzu Luxe, which is rated a 2 on the hazard scale and classified as low hazard.

I found these individual pans of Zuzu Luxe shadow for sale at my local Natural Grocers in a wide range of colors. They also had a lot of open test products available so I was able to pick my two colors and actually try them on the back of my hand before buying which was great for ruling out shades that were too dark, too light, and too orange!

The Zuzu shadows apply evenly and the coverage seems equivalent to the CoverGirl shadow I was using before. You get less shadow in each pan than the CoverGirl shadows, and each one is more expensive. However, I definitely recommend trying your local health foods store like Natural Grocers, Sprouts, or Whole Foods because I think the prices were slightly less in-store than online.

The only downside with these Zuzu Luxe shadows is that they don’t include an applicator or space to store it within the case. I bought a pack of 1000 cheap applicators online and, after suffering through about 900 of them, decided to treat myself to the CoverGirl applicators . These are really soft, hold a lot of product, and last a long time without the foam ends falling off.

The Conclusion

Want to reduce your exposure to toxins in makeup? Zuzu Luxe eye shadows make a great alternative to drugstore brands like CoverGirl. They offer smooth application, good coverage, and a wide range of shades available.

Want to reduce your exposure to toxins in makeup? Zuzu Luxe eye shadows make a great alternative to drugstore brands like CoverGirl. They offer smooth application, good coverage, and a wide range of shades available.

Other Posts in this Series


Affiliate Disclosure: This website uses affiliate links. If you buy a product on Amazon using my links, I’ll earn a commission on your purchase. It doesn’t add anything to the product prices. Unless otherwise noted in a specific post, I am not paid or endorsed by the manufacturers of the products I use.

Eyelid Primer: Is there a natural brand with good hold?

This is one post in a 6-post series about replacing my drugstore makeup brands with less toxic products, as rated by the Environmental Working Group’s Skin Deep Database, which is an awesome free resource for researching your own beauty products and common ingredients.

I decided to try Mineral Fusion's Smoothing Eye Primer and so far, so good! I'm able to wear makeup for 12+ hours per day—including workouts—without it getting smudgy or getting an eyelid crease.

The High-Level Comparison

NARS EYE PRIMER

  • Really strong hold (occasionally overnight)
  • Keeps eye shadow in place during workouts
  • Easy to apply

MINERAL FUSION EYE PRIMER

  • Strong hold (12+ hours)
  • Keeps eye shadow in place during workouts
  • Slightly tacky consistency, less easy to apply

The Details

I wasn’t able to find data in the EWG database about the NARS primer specifically, but saw that most NARS products were rated a 4 or 5 on the hazard scale. So, even though I’ve used this NARS primer loyally for years, I decided this was the first product to switch. I researched and read about a number of primers online, from the All Natural Face’s Magic Primer (which I didn’t try, but am curious about) to some homemade primer concoctions sold online with no labels (sketchy).

I decided to try Mineral Fusion’s Smoothing Eye Primer and so far, so good! It’s stickier to apply than the NARS primer, which has more of a powdery dry feeling. I’m able to wear makeup for 12+ hours per day—including workouts—without it getting smudgy or getting an eyelid crease. I think NARS held slightly better (occasionally even overnight when I was too lazy to remove makeup at night), but I don’t really need that level of adhesive for day-to-day wear!

I tried this eyelid primer with both my “normal” CoverGirl eyeshadow and my new less toxic replacement shadow (Zuzu Luxe) and the hold seemed the same with both.

EWG scientists reviewed Mineral Fusion Smoothing Eye Primer for safety according to the methodology outlined in our Skin Deep Cosmetics Database. We assess the ingredients listed on the labels of personal care products based on data in toxicity and regulatory databases, government and health agency assessments and the open scientific literature. Mineral Fusion Smoothing Eye Primer is EWG VERIFIED™.

EWG’s Skin Deep Database

The Conclusion

Is there a natural, less toxic brand with good hold? Yes! The Mineral Fusion Smoothing Eye Primer is working great for me. The hold is good, the product is cheaper than the NARS primer I was using before, and one tube lasts a long time.

Is there a natural, less toxic brand with good hold? Yes! The Mineral Fusion Smoothing Eye Primer is working great for me. The hold is good, the product is cheaper than the NARS primer I was using before, and one tube lasts a long time.

Other Posts in this Series


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Natural Makeup

Where do you even begin when switching from your “regular” makeup brands to natural makeup? Will natural makeup work well? Is it way more expensive? Will you have to try a bunch of different brands to find the right ones? How do you define “regular” and “less toxic” makeup?

I set out on a project to answer these questions for myself, and I’m posting them here in hopes that the answers will be useful for you, too!

My Answers:

Where do you even begin when switching from your “regular” makeup brands to natural makeup?

I started by making a list of everything I use on a daily basis: eye primer, light shadow, black liquid liner, dark accent shadow, white pencil liner, mascara, concealer. This is what I need for my “everyday” look, and I set out to find replacements for these items (but not necessarily exact matches). I still have a drawer of special occasion makeup that I’m keeping on hand for those days when I want purple accent liner.

My goal with this makeup project—and with this whole blog!—is to provide reasonable ways to reduce toxins in daily life. I might wear special occasion makeup a few times a year, so it’s not worth it to me to throw away my glitter shadow and bright liners, just to replace them with natural alternatives that won’t get used very often.

Will natural makeup work well?

I dreaded switching over to natural makeup for years, because I assumed that natural makeup simply would not work as well. A few years ago, I tried one natural mascara that I HATED, and I took that as foreshadowing that finding natural makeup would be a major project and that I’d have to buy many versions of my products to find reasonable replacements.

This turned out not to be the case at all! I found two widely available brands: Mineral Fusion and Zuzu Luxe at my local Natural Grocers and was able to replace pretty much all my daily makeup products with just those two brands. There are a few things I don’t like about some products—more on that in the individual product posts in this series.

Is it way more expensive?

Nope, not in my experience. As you read on, you’ll see I wasn’t using any high-end designer makeup in my daily routine to begin with, and the less toxic products I’m recommending as replacements are roughly equivalent price-wise.

Will you have to try a bunch of different brands to find the right ones?

Maybe for a few products (looking at you, mascara and liquid eye liner) but some of the products I tried were a great match right away.

How do you define “regular” and “less toxic” makeup?

I used the Environmental Working Group’s Skin Deep Cosmetic Database to research and compare my current brands with less toxic brands. If you see colored numbers on the product images below, that tells you the EWG hazard score rating.

Environmental Working Group Hazard Score

Let’s Dive In!

I mentioned that Step 1 was identifying everything I used in my daily look. In the following posts, you can see what I used to use, followed by the less-toxic alternative I’m using now.