Even More Eyeliner: Finding the best natural replacement for liquid liner

In my earlier liquid eyeliner post, I talked about replacing L’Oreal Pro felt tip liquid liner with Zuzu Luxe liquid liner. While this Zuzu Luxe liner is OK, and definitely contains fewer toxic ingredients than my original L’Oreal liner, there were a few things about it I didn’t like.

I noticed that the Zuzu liner is a bit more difficult to control in application, although both liners have a “felt tip” style applicator. The Zuzu liner is also more smudge prone for me—especially if I accidentally rub my face sitting at the computer, or get sweaty in the gym.

It’s a little more difficult to apply and doesn’t hold as well for me. However, I’ve seen lots of reviews online from ladies who love the applicator and have no problems with smudging, so I think this just reflects personal preference.

Since I wasn’t totally satisfied with the Zuzu liner, I decided to purchase and try a few more brands.

{Even More} Natural, Less Toxic Liquid Liners

The Brands

My Review

While the Zuzu Luxe liquid eyeliner worked OK for me, I wanted to find something with a better applicator, more similar to the L’Oreal Pro felt tip liner I was used to. Because I’ve had good luck replacing other makeup items with Mineral Fusion, I tried their liquid eyeliner first.

Mineral Fusion long-wearing liquid liner

This liner was disappointing for me. Although I liked their primer a lot and their mascara was decent, this liquid liner just did not work well for me. The applicator was stiff and uncomfortable against my eyelids, and the liner itself was watery and low pigment.

Even though I tried the ‘ebony’ color, it looked like a dark grey on my lids. The good news: this liquid liner is EWG verified to avoid many concerning ingredients, so if you want to give it a try, its toxicity concerns are low-to-nonexistent.

Beauty Without Cruelty ink liner

This BWC ink liner is great! The applicator is exactly what I was looking for: a flexible felt tip that carries a lot of liner and provides a clean, smooth line. It does not dry out easily—in fact, the name “ink liner” is not an exaggeration. This is like using an actual pot of ink for eye liner.

The hold is great: no smudging, smearing, or unintentional smoky eye. In fact, the hold is so strong that this liner is a little tough to remove at the end of the day. It’s not waterproof, but it does take me more than one pass with my makeup remover to get it all.

The only downside of this liner so far is opening the product. There is a very tight seal at the opening, which creates some suction when you remove the applicator wand from the pot of liner. Several times, I’ve pulled too hard and ended up splattering the inky liner all over my hands and the bathroom counter. This aspect of the packaging could be improved, but I’ve found that by opening it very carefully I can avoid making a mess.

I was unable to find this liner in the EWG’s Skin Deep database, but other eyeliner products from Beauty Without Cruelty had low ratings of 1-2. Depending on how long one bottle lasts and what additional information I’m able to find about their ingredients, I may continue my eyeliner search. For now, I think this is a good replacement.


This is a follow-up post to a 6-post series about replacing my drugstore makeup brands with less toxic products, as rated by the Environmental Working Group’s Skin Deep Database, which is an awesome free resource for researching your own beauty products and common ingredients.

Other Posts in this Series


Affiliate Disclosure: This website uses affiliate links. If you buy a product on Amazon using my links, I’ll earn a commission on your purchase. It doesn’t add anything to the product prices. Unless otherwise noted in a specific post, I am not paid or endorsed by the manufacturers of the products I use.

Natural Makeup & Less Toxic Alternatives: Recap

This is the recap post for a 6-post series about replacing my drugstore makeup brands with less toxic products, as rated by the Environmental Working Group’s Skin Deep Database, which is an awesome free resource for researching your own beauty products and common ingredients.

The Recap

In the previous six blog posts, I’ve outlined the makeup I use for my day-to-day look and identified less toxic replacements for all of my beauty store brands. Here’s a quick look at the new products I’m using and what I think of them.

Mineral Fusion Volume Mascara:
Just OK. Definitely less toxic, but I’m not crazy about the applicator.
BUY ON AMAZON | READ THE POST

Zuzu Luxe White Liner Pencil:
Great! I like this liner even more than my previous one.
BUY ONLINE | READ THE POST

Mineral Fusion Concealer Duo:
Great! This product works well for me.
BUY ON AMAZON | READ THE POST

Zuzu Luxe Eye Shadow:
These work well for me. Easy to apply, and lots of colors available.
BUY ON AMAZON | READ THE POST

Zuzu Luxe Liquid Eye Liner:
Just OK. I’m going to keep looking for a liner with a better felt tip applicator.
BUY ON AMAZON | READ THE POST

Mineral Fusion Eye Primer:
Great! The hold is good, and it’s less expensive than my previous NARS primer.
BUY ON AMAZON | READ THE POST

What do you think?

Have you tried any of these natural, less-toxic makeup brands? What are your favorites, and which brands do you recommend?


Affiliate Disclosure: This website uses affiliate links. If you buy a product on Amazon using my links, I’ll earn a commission on your purchase. It doesn’t add anything to the product prices. Unless otherwise noted in a specific post, I am not paid or endorsed by the manufacturers of the products I use.

White Eyeliner Pencil: Choosing a non-toxic brand

This is one post in a 6-post series about replacing my drugstore makeup brands with less toxic products, as rated by the Environmental Working Group’s Skin Deep Database, which is an awesome free resource for researching your own beauty products and common ingredients.

The High-Level Comparison

NYX White Eyeliner Pencil

  • Softer liner
  • Cheaper
  • On average, NYX has higher hazard scores

Zuzu White Eyeliner Pencil

  • Firmer liner
  • More expensive
  • On average, Zuzu has lower hazard scores

The Details

I was unable to find either of these products in the EWG’s Skin Deep database. However, each brand did have a number of other products listed. NYX product scores ranged from 2-3 on the hazard ratings, while the Zuzu product scores ranged from 1-2.

Both pencils work decently to add a bright accent. The NYX white eyeliner pencil is softer than the Zuzu Luxe white eyeliner pencil. I think this is a matter of preference, but I prefer the firmer Zuzu Luxe pencil as it keeps its point longer and doesn’t need to be sharpened as often.

The Conclusion

The Zuzu Luxe white pencil eyeliner is a good replacement for other drugstore brands. It’s a bit more expensive, but seems to last longer so the price difference may even out over time.

Other Posts in this Series


Affiliate Disclosure: This website uses affiliate links. If you buy a product on Amazon using my links, I’ll earn a commission on your purchase. It doesn’t add anything to the product prices. Unless otherwise noted in a specific post, I am not paid or endorsed by the manufacturers of the products I use.

Black Liquid Eyeliner: Best natural alternative

This is one post in a 6-post series about replacing my drugstore makeup brands with less toxic products, as rated by the Environmental Working Group’s Skin Deep Database, which is an awesome free resource for researching your own beauty products and common ingredients.

The High-Level Comparison

L’Oreal Pro Felt Tip Eyeliner

  • Rating of 4 on EWG’s hazard scale
  • Awesome applicator for a smooth line
  • Tends to dry out quickly
  • Stays put, no smudging

Zuzu Luxe Liquid Eyeliner

  • Less toxic – only a 2 on the EWG hazard scale
  • Not a great applicator
  • Easy to apply and doesn’t dry out quickly
  • More prone to smudging

The Details

The pros and cons lists above pretty much say it all! The L’Oreal Pro Felt Tip Eyeliner offers the best applicator tip I’ve used with a liquid liner. However, it has a higher hazard rating than the Zuzu Luxe Liquid Eyeliner.

The L’Oreal liquid liner also tends to dry out quickly, both during application and total product lifespan. I’ve noticed needing to re-dip the applicator three or four times when lining just one lid. In contrast, the Zuzu liquid liner seems to go further. I can get a good line with just one or two dips. The Zuzu liner also seems to create a darker, more saturated line for a really crisp look (great for winged eyeliner!).

I have noticed that the Zuzu liner is a bit more difficult to control in application, although both liners have a “felt tip” style applicator. The Zuzu liner is also more smudge prone for me—especially if I accidentally rub my face sitting at the computer, or get sweaty in the gym.

The Conclusion

The Zuzu Luxe liquid liner is a less toxic option to replace my favorite L’Oreal felt tip black liquid eyeliner. It’s a little more difficult to apply and doesn’t hold as well for me. However, I’ve seen lots of reviews online from ladies who love the applicator and have no problems with smudging.

While it’s a good start in my natural, less-toxic makeup overhaul, I’m looking forward to trying a few other brands and will update here with my results!


UPDATE: I’ve tried a few more natural, less-toxic liquid eyeliner brands and have written a comparison post here.


Other Posts in this Series


Affiliate Disclosure: This website uses affiliate links. If you buy a product on Amazon using my links, I’ll earn a commission on your purchase. It doesn’t add anything to the product prices. Unless otherwise noted in a specific post, I am not paid or endorsed by the manufacturers of the products I use.